Good old fashioned Google. They do like to keep life interesting for web publishers.
You might have heard rumblings of a update that is recent wreaked havoc on a lot of “your money or yourself” sites — those that talk about wellness, physical fitness, funds, or delight.
That upgrade did actually go through the credibility of web site publishers. Are they trustworthy? Do they actually know very well what they’re talking about? (Google’s acronym with this respected trustworthiness is EAT, making for some actually funky-sounding SEO advice.)
Now, some approaches to Search Engine Optimization copywriting (like, um, the one that Copyblogger has recommended for over a ten years) will leave you in far better shape whenever Bing continues on an EAT rampage.
And one element who has people scrambling? It’s the lowly — but so easy to screw up — About web Page.
So let’s speak about how exactly to create a better one.
You don’t have to overcomplicate it
It appears in my experience that some webmasters have a less strenuous time proposing wedding than they do writing a solid About web Page.
If that’s you, you’re things that are probably overcomplicating. A good About Page is simple, simple, and it communicates just a few things that are key.
But just because these pages are easy doesn’t mean they’re always good.
Read moreAre You Making These 7 Mistakes together with Your About Page?