Andreev mentioned his application’s redesign, along with their applying for grants an IPO, just exactly how their partnerships work, Bumble, and just why he does not like promotion.
Read our full interview below, or view here for the report on Badoo.
Business Insider: we will start with chatting through the brand new Badoo. Do you know the biggest modifications?
Andrey Andreev: the brand new Badoo which you can easily see today is a skeleton for lots and lots of amazing, game-changing features being coming reside very soon. Now we possess the possibility to make usage of them.
All things are brand brand new! We now have entirely reconstructed the app, developed a design that is new when it comes to brand name, and analysed and reconsidered 11 years of experience so that you can enhance and optimise UX and simplify overcomplicated features.
BI: My impression of Badoo is that the overhaul similar to this happens to be due for a time. Why introduce the version that is new?
AA: you are appropriate, we’ve been thinking of redesigning Badoo for a bit now. For a long time it began to remind (even as we call it internally) us of the ‘Frankenstein’. This occurs with every item ultimately. It eventually becomes like a little Christmas tree with lots of buttons, menus within menus, and multiple confusing screens etc as you add features, monetise or simply try to improve user experience by adding new fun components.